HUD HUD Advertising and Marketing

Posted on Nov 11, 2011 by Kareem in Blog, budgets, Strategy.

In 216 B.C., 41,000 Carthaginian soldiers under the leadership of the legendary General Hannibal defeated the 78,000-strong Roman army near the town of Cannae. Around 75,000 Romans were killed and 10,000 were taken prisoner. The Carthaginians lost only about 8,000 of its fighters. Historians attribute astounding Carthaginians victory to two reasons…

1.   Hannibal’s strategic move to seize the enemy’s main supply depot in the Apulian plain. This paralyzed the supply chain of the Roman army and allowed the Carthaginians control of commanded of the surrounding area.

2.    His innovative and unconventional military tactics that utilized the particular fighting qualities of each unit, taking into consideration both their strengths and weaknesses. The Romans, on the other hand, followed the “tried and true” two-flanking deployment tactic.

 

If we agree that advertising is a battle for customers’ top of mind, then advertising bucks are the soldiers in your army. Having a larger budget doesn’t necessarily mean that you will win the war. Sending more soldiers won’t help either. Don’t hope for victory unless you have the right leader, right strategy and the guts to try unconventional methods. And until you do, keep counting your dead soldiers.

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