In 216 B.C., 41,000 Carthaginian soldiers under the leadership of the legendary General Hannibal defeated the 78,000-strong Roman army near the town of Cannae. Around 75,000 Romans were killed and 10,000 were taken prisoner. The Carthaginians lost only about 8,000 of its fighters. Historians attribute astounding Carthaginians victory to two reasons…
Graphic designers are familiar with the term “Grid/s”, which describes organizational tools that define the active space of the page and help the designer structure strong layouts. Grids also provide the designer with control, creative visual connections and design unity. Simply put, we can say that grids are useful tools that can guarantee predictable and safe results due to their static character as foundation stones.
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He was no prophet, nor political leader.
Yet, his work has impacted the way billions of people live and think. Steve Jobs’ innovations were not the result of luck. Behind them stood a unique vision, creativity, tremendous hard work, and before anything else, the belief that only products of remarkable quality are worth spending time on. (more…)
Simplicity is defined as the quality or condition of being easy to understand or do. Leonardo De Vinci described simplicity as the ultimate sophistication. Other thinkers have defined simplicity as the freedom of artificial ornaments, pretentious styles and luxury. We look at simplicity as a necessity in the new world of business. It’s a way to communicate in a more focused and easier fashion and a platform to present ourselves plainly without any form of exaggeration. (more…)
Ads2blog is the only blog that opened online space to the Kuwaiti advertising industry, and it seems that the blogger had sincere intentions. The blog as simple as it showcases artworks and published viewers’ comments. For years, the blog published all kinds of disrespectful comments, sarcastic replies and a tremendous amount of curse words and insulting expressions (all posted by people from the advertising industry). (more…)
Since I arrived to work in Kuwait, I have noticed the enormous amount of promotions run by brands from all categories. Promotion, sales, discounts and gift coupons are filling the air. Do Kuwait customers respond only to promotions? I don’t think so. (more…)
This is our first post. It’s supposed to be a cliché-welcome message, but let’s talk about something that makes more sense than an obvious greeting.
Like any other start, this one is not easy. (more…)